Required CSV Format (4 Columns)
- user_id: A unique identifier for every user/row.
- is_success: Binary coordinate (0 or 1).
- funnel_step: A numeric value representing the event/step (1, 2, 3...).
- session_time: Time elapsed since the start of the journey.
The 3 Action Cohorts
🟢 Upsell
High velocity and momentum. Ripe for expansion, premium tiers, or high-value conversion triggers.
🟡 Monitor
Steady progression within normal friction tolerances. Keep observing without disruptive intervention.
🔴 Motivate
Decelerating users where time elapsed threatens abandonment. Deliver re-engagement incentives.